Programme And Module Handbook
Course Details in 2022/23 Session

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Module Title LM Individual Project
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 37305
Module Lead Inci Toral
Level Masters Level
Credits 60
Restrictions None
Contact Hours Lecture-20 hours
Seminar-10 hours
Project supervision-5 hours
Guided independent study-165 hours
Total: 200 hours
Description The module is designed to allow students to undertake their own in-depth research study into a company and a subject of interest related to their degree programme. Students will research and analyse an issue currently experienced by an industry partner or a company of their choice. This will be written up as a consultancy-style report including, for example, literature, findings based on organizational data analysis, and recommendations. Where students are allocated to an industry partner, the partner company will be willing to allow data analysis and research on a topic that they introduce, or the students can offer. Where the students were allowed to carry on a company research of their choice, students may acquire access to the company primary and/or secondary within the UK GDPR regulations and University’s ethical considerations. This module gives students the opportunity to display their ability to apply elements of the strategic marketing and consulting concepts through a specific topic to display their disciplinary competence and grasp of all the marketing, management and social issues surrounding that topic, and to demonstrate their enthusiasm and interest for that topic.
Learning Outcomes By the end of the module students should be able to:
  • Critically engage with marketing literature relevant to their topic and formulate appropriate problem-based research questions and/or study topics.
  • Demonstrate an understanding of the significance of research methodologies and their application.
  • Apply appropriate methodologies and justify their use.
  • Analyse the data and present their findings, and to critically compare these with existing knowledge.
  • Demonstrate an understanding of the significance of the results of their study for the research questions or study topic.
  • Be aware of the limitations of their study, and be able to identify new areas for investigation/new problems/new or alternative applications or methodological approaches.
  • Critically evaluate the findings of the study to express theoretical and practical contributions, in the specific area under investigation, following the ethical guidelines of conducting research.
Assessment Methods & Exceptions Assessment:

3200-word written company report 20%;

13,000-word consultancy project 80%.


Revision and resubmission of the (13000 word) consultancy project (100%)
Reading List