Course Details in 2022/23 Session

Module Title	LM Creative Methods for Qualitative Research
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 37387
Module Lead	Emma Surman
Level	Masters Level
Credits	20
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	Students taking the Qualitative stream of the MSc must take the Advanced Qualitative Research module
Contact Hours	Lecture-20 hours Seminar-12 hours Practical Classes and workshops-8 hours Guided independent study-160 hours Total: 200 hours
Exclusions
Description	This module is designed to advance students’ understanding of creative research practices by encouraging them to consider embodied and experiential types of knowledge. By making creativity central to the research design, data collection, analysis and presentation, students will be encouraged to reflect on the use of creative methodologies to address complex societal challenges relating to marketing and consumption activities. This will include opportunities to collaborate with relevant stakeholders to develop research that will address current and pertinent challenges in a more effective manner. The module also encourages students to reflect on the most effective ways of presenting and disseminating their findings to their respective audiences to achieve the highest impact as well as the ethical dilemmas and concerns involved with taking these approaches.
Learning Outcomes	By the end of the module students should be able to: Evaluate creative research methodologies. Apply creative methodologies to complex consumer/marketing challenges and to work together with collaborators where appropriate, Appraise creative qualitative research methods to understand consumer and marketing situations and broader consequences for all stakeholders. Evaluate the ethical challenges and dilemmas involved in creative research methodologies.
Assessment
Assessment Methods & Exceptions	Assessment: (2500 word equivalent) group report and presentation (30%); (2000 word equivalent) creative response to module (can be in form of a story, poem, dance, painting, collage, song etc.) and a (1000 word) reflective written piece (70%). Reassessment: Resubmission of failed component: (1000 words) individual critical analysis of the group work report and presentation (30%); AND/OR (2000 word equivalent) creative response to module (can be in form of a story, poem, dance, painting, collage, song etc) and a (1000 word) reflective written piece (70%).
Other
Reading List