Course Details in 2022/23 Session

Module Title	LM Issues of Responsibility in Marketing
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 37390
Module Lead	Dr Caroline Moraes
Level	Masters Level
Credits	20
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-20 hours Seminar-16 hours Guided independent study-164 hours Total: 200 hours
Exclusions
Description	Issues of Responsibility in Marketing is a 20-credit specialist module drawing on the latest research and thinking concerning the responsibilities of organisations, marketing practitioners, consumers and the various stakeholder groups that affect, and are affected by, marketing and the marketplace. Global and local sustainability challenges involve advancing more responsible systems of production and consumption. These complex systems are impacted by ongoing technological advances, which in and of themselves also present responsibility challenges for organisations, marketers and consumers alike. This module aims to prepare students for this challenging environment by exposing them to contemporary research, on responsibility issues in both marketing and consumption; issues that our society and economy currently face both locally and globally. The module addresses both challenges and opportunities for progressing positive change towards accountability, ethics and sustainability, seeking to enable students to develop their own capacity for ethical and responsible reasoning in the marketplace.
Learning Outcomes	By the end of the module students should be able to: Demonstrate critical awareness of contemporary responsibility, sustainability and ethical issues in the marketplace Critically evaluate the complex factors that influence the (ir)responsible decisions and practices of marketers and consumers Explain the latest theories and concepts in the field of responsible, ethical and sustainable marketing and consumption Apply relevant theoretical frameworks to identify, explain and propose solutions to responsibility, sustainability and ethical issues in marketing and consumption
Assessment
Assessment Methods & Exceptions	Assessment: Individual annotated bibliography (individually written, 3200 words, 75%); Individual 5-minute video for public dissemination of research accompanied by 800 word individual ‘lay article’ informing the video narrative (1000 word equivalent, 25%). Reassessment: Resubmission of failed component: Individual annotated bibliography (individually written, 3200 words, 75%); AND/OR; Individual 5-minute video for public dissemination of research accompanied by 800 word individual ‘lay article’ informing the video narrative (1000 word equivalent, 25%).
Other
Reading List