The module prepares students to work with digital technologies and business analytics, acquire essential knowledge and skills for transforming businesses, and to support data driven decision-making. In today’s business environment, firms increasingly rely on digital systems to collect, analyse and interpret large amounts of data to make more informed business decisions. The module utilises a range of digital technologies and data analytics, thus enabling students to understand the principles and applications of digital and business intelligence systems that lead to improved decision-making. By combining theoretical knowledge, practical relevance and using real cases, this module helps to develop data-oriented thinking and graduate skills relevant to employers and industry.
Learning Outcomes
By the end of the module students should be able to:
Design, change and innovate digital business models based on new technologies.
Critically evaluate how to implement and deploy different digital business models and information systems in different organisations.
Collect, analyse and interpret data analytics to make informed business decisions.
Appraise how digital business and data analytics can be used to generate actionable insights for managers and decision-makers.
Communicating, presenting and disseminating analysis of the data.
Assessment
37989-01 : Individual Assignment : Coursework (70%)
37989-02 : Group Video : Practical (30%)
Assessment Methods & Exceptions
Assessment:
(2000 word) individual report assignment (70%). (1750 word equivalent) 7 minute group infographic informed presentation (e.g. using recorded video, slides, charts, statistics etc), highlighting the practice implications of digital technologies and business analytics to inform decision-making (30%).
Reassessment:
Resubmission of failed component(s): (2000 word) individual report assignment (70%)
AND/OR
(1000 word) critical analysis of the group infographic informed presentation (e.g., video recorded presentation - 7 minutes max), (30%).