Programme And Module Handbook
 
Course Details in 2023/24 Session


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Module Title LM Digital Business and Business Analytics
SchoolBirmingham Business School
Department Management
Module Code 07 37989
Module Lead Dr Mohammad Soltani Delgosha
Level Masters Level
Credits 20
Semester Semester 2
Pre-requisites
Co-requisites
Restrictions None
Contact Hours Lecture-20 hours
Seminar-10 hours
Practical Classes and workshops-10 hours
Guided independent study-160 hours
Total: 200 hours
Exclusions
Description The module prepares students to work with digital technologies and business analytics, acquire essential knowledge and skills for transforming businesses, and to support data driven decision-making. In today’s business environment, firms increasingly rely on digital systems to collect, analyse and interpret large amounts of data to make more informed business decisions. The module utilises a range of digital technologies and data analytics, thus enabling students to understand the principles and applications of digital and business intelligence systems that lead to improved decision-making. By combining theoretical knowledge, practical relevance and using real cases, this module helps to develop data-oriented thinking and graduate skills relevant to employers and industry.
Learning Outcomes By the end of the module students should be able to:
  • Design, change and innovate digital business models based on new technologies.
  • Critically evaluate how to implement and deploy different digital business models and information systems in different organisations.
  • Collect, analyse and interpret data analytics to make informed business decisions.
  • Appraise how digital business and data analytics can be used to generate actionable insights for managers and decision-makers.
  • Communicating, presenting and disseminating analysis of the data.
Assessment 37989-01 : Individual Assignment : Coursework (70%)
37989-02 : Group Video : Practical (30%)
Assessment Methods & Exceptions Assessment:

(2000 word) individual report assignment (70%).
(1750 word equivalent) 7 minute group infographic informed presentation (e.g. using recorded video, slides, charts, statistics etc), highlighting the practice implications of digital technologies and business analytics to inform decision-making (30%).

Reassessment:

Resubmission of failed component(s):
(2000 word) individual report assignment (70%)

AND/OR

(1000 word) critical analysis of the group infographic informed presentation (e.g., video recorded presentation - 7 minutes max), (30%).
Other
Reading List