Course Details in 2023/24 Session

Module Title	LM International Entrepreneurship and Marketing
School	Birmingham Business School
Department	Strategy and Int Business
Module Code	07 38000
Module Lead	Professor John Child
Level	Masters Level
Credits	20
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-15 hours Seminar-10 hours Practical Classes and workshops-10 hours External Visits-5 hours Guided independent study-160 hours Total: 200 hours
Exclusions
Description	The aim of this module is to equip students with an in-depth knowledge and understanding of: 1) international entrepreneurship and marketing issues relevant to both multinationals and international new ventures; 2) market entry issues faced by firms seeking to internationalize, and; 3) cultural and institutional influences on international entrepreneurship and marketing. This module will adopt a comparative perspective, i. e. it will give attention throughout to international entrepreneurship and marketing in different sectors and geographical regions. The teaching of this module should include case studies, simulations and meeting real-life entrepreneurs.
Learning Outcomes	By the end of the module students should be able to: Explain theoretical and practical developments in the area of international entrepreneurship and marketing. Critically discuss foreign market entry issues and the challenges of doing business in different markets and contexts. Critically evaluate different business models for internationalization and different international marketing strategies used by firms in foreign markets. Craft a plan for foreign market entry and international marketing activities. Develop adaptive decision-making, agility and flexible problem solving skills associated with complex real world case study settings.
Assessment	38000-01 : Individual Assignment : Coursework (70%) 38000-02 : Group Report : Coursework (30%)
Assessment Methods & Exceptions	Assessment: (2500 word) individual report assignment (70%). (1000 word equivalent) simulation results and group report (30%) Reassessment: Resubmission of failed component(s): (2500 word) individual report assignment (70%). AND/OR(1000 word equivalent) critical analysis of the simulation results and group report.
Other
Reading List