Strategy evaluation and formulation is an essential task within all organisations, domestic and international, which requires the analysis of complex information. This module introduces students to the tools, theories and concepts of strategic management, with a focus on international businesses. It allows students to develop an understanding of the internal and external environments of firms, and critically assess their strategies as well as propose and evaluate strategic options. By learning how to analyse firm strategy, students will gain insight into how firms strive to achieve and maintain competitive advantage, and what makes some companies more successful than others.
Learning Outcomes
By the end of the module students should be able to:
Review the models and frameworks for the strategic analysis of international businesses.
Apply relevant tools, theories and concepts to identify contemporary strategic issues in international business.
Appraise the external and internal environments of international firms to determine appropriate strategies.
Demonstrate an understanding of strategy in the context of diverse global environments and within different types of organisations.
Develop strategic decision-making and cross-cultural skills for organisations operating in different areas of the world.