The module will introduce core concepts including but not limited to business intelligence, predictive analytic techniques, visualisation, big data and machine learning.
Learning Outcomes
By the end of the module students should be able to:
Critically evaluate the potential of analytic techniques in addressing business issues
Discuss ethical and privacy issues as they relate to analytics, machine learning and AI
Critically evaluate the role of big data in business
Select, evaluate and apply data extraction techniques to real-world datasets.
Critically appraise techniques used for data cleaning, manipulation, and analysis and apply these techniques to real-world datasets using industry standard software tools
Select and implement techniques for data visualisation and apply this to real-world datasets.