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Module Title	LM Corporate Communication and Reputation Management
School	Birmingham Business School
Department	Marketing
Module Code	07 39593
Module Lead	Hazel Westwood and Cristina Sambrook
Level	Masters Level
Credits	10
Semester
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-8 hours Practical Classes and workshops-25 hours Guided independent study-67 hours Total: 100 hours
Exclusions
Description	This module explores a range of contemporary communication issues faced by organisations today and develops knowledge and skills to manage reputation. Communication theory is explored in the contexts of corporate identity, authenticity and purpose as a foundation for comprehending key managerial challenges. Emphasis is placed on stakeholder salience, and the role of teams within contemporary public and private sector environments. Techniques for dealing with crisis communication and associated reputation management are explored with an emphasis upon actions and guidelines for dealing with the media. The influence on stakeholders groups of personal impactful communication is also evaluated.
Learning Outcomes	By the end of the module students should be able to: Understand and evaluate the processes involved in managing organisational communication with a range of different stakeholders. Critically evaluate how corporate reputation is built and protected. Critically analyse organisational behaviour in relation to reputation management during crises, including media relations. Develop skills in personal communication, presence, and influence by communications.
Assessment	39593-01 : Group Presentation : Coursework (25%) 39593-02 : Individual Assignment : Coursework (75%)
Assessment Methods & Exceptions	Assessment: 1500 word individual assignment (75%) Group role-play presentation, 10 minutes for group of 4-5 (25%) Reassessment: Reassessment by failed component 1500-word individual assignment (75%) Group role–play presentation to be reassessed by a critical analysis of the group's role-play presentation – 500 words (25%)
Other
Reading List