This module will provide students with an introduction to Business, and Management by examining a broad range of UK and international businesses. It will explore how companies create value by transforming resources and capabilities into viable products. A variety of key business functions will also be considered, with the main emphasis on how they enable companies to compete effectively in the marketplace. The course will also examine the external macro-economic industry and market factors that impact on the competitive advantage of a company. Students will be introduced to key business concepts and frameworks and use these to discuss well-known companies and brands. They will also develop crucial business communication skills such as collaboration and presentation in teams, effective decision-making, and use of creativity tools.
Learning Outcomes
By the end of the module students should be able to:
20.1
Demonstrate an understanding of how modern Enterprises of different sizes operate within a competitive market environment and how they are shaped and managed through company internal processes and functions.
20.2
Identify external macro-economic and industry-level factors that impact on a company's competitive position.
20.3
Demonstrate understanding of the impact of culture values and ethics on a company's decision making around environmental and social responsibility.
20.4
Demonstrate use of academic frameworks and concepts encountered to assess the strengths and weaknesses of a given company.
20.5
Work cooperatively in teams to pre-determined objectives and select appropriate collaborative approaches.
20.6
Demonstrate effective oral and written communication
20.7
Demonstrate knowledge of reflective practice concepts and theories
Assessment
Assessment Methods & Exceptions
Assessment:
Assessment: 2000-word Business Report 50% (individual) Group presentation 25% (10 mins) 1500-word Reflective account 25% (individual)
Reassessment:
Resit by failed component For group work fail student to resit equivalent (individual)
