Strategy formulation, implementation and evaluation are essential tasks within all organisations. Business strategy requires the analysis of complex information regarding the external and internal environment, as well as organisational resources and capabilities. This module introduces the theories, concepts and tools of strategic management, thus enabling students to develop an understanding of the internal and external environment of firms; to critically assess their strategies, and to propose and evaluate strategic options in the context of complex environments. Students will review strategy implementation at the corporate and intercompany levels by working in groups on case studies and will give advice to enable company boards to implement a successful strategy.
Learning Outcomes
By the end of the module students should be able to:
Analyse the models and frameworks for the strategic analysis of businesses.
Apply relevant theories, concepts, and tools to identify strategic issues in contemporary business.
Appraise the external and internal environments of firms to determine appropriate business strategies.
Demonstrate critical thinking and strategic decision-making skills.
Assessment
Assessment Methods & Exceptions
Assessment:
2000 word individual essay (70%)
Individual poster presentation (1500 word equivalent)
Reassessment:
2000 word individual essay (70%)
Individual poster presentation (1500 word equivalent)
