Responsibility Marketing and Society is a 20-credit specialist module drawing on the latest practice, research and thinking concerning the responsibilities of organisations, marketing practitioners, consumers and the various stakeholder groups that affect, and are affected by, marketing and the marketplace. Global and local sustainability challenges involve advancing more responsible systems of production and consumption. These complex systems are impacted by ongoing technological advances, which in and of themselves also present responsibility challenges for organisations, marketers and consumers alike. This module aims to prepare students for this challenging environment by exposing them to contemporary research on responsibility issues in both marketing and consumption; issues that our society and economy currently face both locally and globally. The module addresses both challenges and opportunities for progressing positive change towards accountability, ethics and sustainability, seeking to enable students to develop their own capacity for ethical and responsible reasoning in the marketplace.
Learning Outcomes
By the end of the module students should be able to:
Demonstrate critical awareness of contemporary responsibility, sustainability and ethical issues in the marketplace.
Critically evaluate the complex factors that influence the (ir)responsible decisions and practices of marketers and consumers.
Explain the latest theories and concepts in in the field of responsible, ethical and sustainable marketing and consumption.
Apply relevant theoretical frameworks to identify, explain and propose solutions to responsibility, sustainability and ethical issues in marketing and consumption.
Assessment
Assessment Methods & Exceptions
Assessment:
Assessment: Individual digital artefact - 5 minutes (30%) Individual Essay - 2000 words (70%)
Reassessment:
Reassessment by failed component: Individual digital artefact - 5 minutes (30%) Individual Essay - 2000 words (70%)
