It is often helpful to reduce a larger number of variables down to a smaller number - such as reducing a series of attitudes to one (or only a few) underlying dimensions. The technique of factor analysis, and its close relation principal components analysis, provide the tools for such a task. These are often used to help understand the structure of data, and are a popular way to generate scales for further analysis as well as summarising data.
Compared to other statistical techniques there is potentially a greater role for decisions made by the investigator, and so the importance of transparency will be emphasised.
Learning Outcomes
By the end of the module students will be able to:
critique published research using factor analysis
conduct their own factor analysis in SPSS (or possibly in another package)
be aware of key issues including factor rotation and the selection of an appropriate number of factors
understand the limitations of this approach, and the use of a variety of diagnostic tools
be aware of how to communicate the results of such models to social science audiences
Assessment
21874-01 : 2000 word report : Coursework (100%)
Assessment Methods & Exceptions
Assessment: Assignment: 2,000 word report
Reassessment: Resubmission of summative assignment