Course Details in 2023/24 Session

Module Title	LC Digital Business
School	Birmingham Business School
Department	Management
Module Code	08 33967
Module Lead	Dr Haoyun Liu / Yuanzhu Zhan
Level	Certificate Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites	LC Widening Business Horizons - (08 33979)
Restrictions	None
Contact Hours	Lecture-16 hours Seminar-6 hours Guided independent study-78 hours Total: 100 hours
Exclusions
Description	This module aims to provide first year students with a broad overview of the many opportunities and challenges of the digital business revolution. As companies increasingly integrate digital technologies into their business, it is increasingly important to identify digital opportunities and capabilities of digital technology as well as effectively understand how to embed them within firms through novel digital strategies and business models.The module delivery is structured around a set of five key topics that represent significant aspects of managing digital transformation into modern business organisations. In particular, the content of the module focuses on: Data analytics; Digital strategies for business; Big Data from start-up to enterprise-scale; Managing digital transformation; Broader contemporary digital challenges. Across the macro topics, lectures will be integrated with ‘Talk’ sessions delivered by an external speaker working in a relevant area of business - including some of the University’s partners. Lectures and Talks will be connected to reinforce key points and provides linkages to theory and applied practice.
Learning Outcomes	By the end of the module students should be able to: Demonstrate critical awareness and engagement with broader issues and opportunities in digital business; Practise connective learning by evaluating business and management theory in the context of digital business transformations; Demonstrate reflective practice on opportunities and challenges of the digital revolution; Identify appropriate sources of information and data to explore and monitor issues and opportunities of digital transformation in the wider business environment.
Assessment	33967-01 : Assignment 1 : Coursework (50%) 33967-02 : Assignment 2 : Coursework (50%)
Assessment Methods & Exceptions	Assessment: Case study essay of two specific topics in the context of a UK company (50% of module) – 1000 words; Summative reflective piece on challenges and opportunities of digital business, considering at least two of the key topics considered – 1000 words (50% of module) Reassessment: Reassessment by failed component
Other
Reading List