Course Details in 2023/24 Session

Module Title	LI Event and Festival Management
School	Birmingham Business School
Department	Marketing
Module Code	08 38150
Module Lead	Joanne Matthews
Level	Intermediate Level
Credits	20
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-22 hours Seminar-9 hours Project supervision-2 hours Demonstration-2 hours External Visits-5 hours Guided independent study-160 hours Total: 200 hours
Exclusions
Description	The events and festival management landscape are continually changing and never more so with recent global challenges. This has meant that professionals in the sector must be adept problem solvers, with the ability to handle new challenges and offer dynamic solutions. This module will help equip students with the skills to adapt to the diversification and developments of the sector, with practical tasks allowing them to experience event delivery and festival content. This module also provides students with the opportunity to tackle the real-life challenges of engaging event and festival audiences in increasingly new and innovative ways. The aim of this module is to introduce students to the concept of event and festival management and for students to apply relevant theory and practice. This module highlights the importance of events in various industries and students will learn how to plan/manage events and festivals. Students will also explore a range of industry-related issues and learn how events/festival businesses operate. With strong industry links in the UK and internationally students can engage with leading event and festival industry professionals. Learning for this module is achieved through, lectures, seminars, workshops, event and festival site visits and guest talks from leading industry professionals.
Learning Outcomes	By the end of the module students should be able to; Critically analyse and apply the concepts of events and festivals. Evaluate theory and practice related to the planning and management of events and festivals. Conceptualise current and future trends in technology and digital innovation in the context of events and festivals. Critically evaluate the key issues affecting the events and festival industry Express ideas effectively and convey information appropriately both in written and oral communication. Work creatively and effectively within a group setting. /li>
Assessment	38150-01 : Group Event Pitch : Group Assessment - Coursework (30%) 38150-02 : Group Event Project : Group Assessment - Coursework (50%) 38150-03 : Individual Reflective Essay : Coursework (20%)
Assessment Methods & Exceptions	Assessment: Group 20-minute event pitch (30%), Group event project (50%) and Individual reflective essay, 1000 words (20%) Reassessment: Students to resit failed component - Individual c.10-minute presentation (30%), Individual written work, 2000 words (50%) and Individual reflective essay, 1000 words (20%)
Other
Reading List