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Module Title
LM Business Discourse and Communication
School
Eng, Drama, & Creative Studies
Department
Linguistics and Communication
Module Code
09 30544
Module Lead
Matteo Fuoli
Level
Masters Level
Credits
20
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
Module may be made available to other MA programmes within the School if there are sufficient places available.
Exclusions
Description
This module explores the language used by business organizations in their communications with a variety of audiences. It examines how companies use language strategically to achieve crucial business objectives, such as persuading potential customers to buy their products, winning the trust of investors, restoring their public image after a crisis, or striking a good deal with suppliers. Throughout the module, we will take a close look at a range of genres of business discourse, including advertisements, corporate social media texts, financial and sustainability reports, and corporate press releases. Students will be introduced to a variety of methods used to research business discourse and communication, including qualitative discourse analysis, corpus-based approaches, and experimental techniques. The module aims to provide students with comprehensive knowledge of the field of business discourse as well as opportunities to develop digital content relevant to business communication. It helps them to develop valuable analytical, critical thinking, and communication skills that can be applied in a variety of professional contexts.
Learning Outcomes
By the end of the module students should be able to:
Demonstrate a sophisticated understanding of the key concepts, core genres and communicative functions of business discourse
Deconstruct and analyse business texts using conceptual and methodological tools from linguistics
Demonstrate the ability to conduct independent research on the topic of business discourse
Apply the scholarly knowledge of business discourse and communication when creating digital content for different business needs.
Assessment
30544-01 : 09 30544 Essay : Coursework (100%)
Assessment Methods & Exceptions
Assessment:
Portfolio equivalent to 4000-words containing research-informed essay and accompanying digital content (100%).
Method of Reassessment: Portfolio equivalent to 4000-words containing research-informed essay and accompanying digital content (100%).
