This module aims to develop students’ commercial awareness, and provide a framework for undertaking enterprising activity in cultural organisations. The module takes the form of a series of seminars and workshops on how to create a plan for new revenue-generating activity within an arts organisation, or even a business start-up. The module will feature a series of guest speakers who currently engage in commercial activity in cultural organisations. Students will work in groups to develop an idea based on a real-world challenge set by a cultural organisation. They pitch their idea in a Dragon’s Den for formative feedback, before preparing a business plan.
Learning Outcomes
By the end of the module students should be able to:
Demonstrate a sophisticated understanding of current practices and requirements for raising revenue in cultural organisations.
Demonstrate an awareness of the concepts and practices of ideas generation, marketing, sales, cash-flow forecasting.
Exhibit an advanced proficiency in writing a business plan or proposal
Assessment
29021-01 : Business Plan 4,000 Words : Coursework (100%)
Assessment Methods & Exceptions
Assessments: A 4000 word business plan (100%) Reassessment: Re-submission of 4000 word business plan (100%)
